to capitalize on the event with his commemorative watches. >> hi. i'm jack goldenburg, president obama watches. >> nice to meet you. >> since 2008 we've sold 30 obama watches. it's not that hard because president obama is the political rock star of the free world. we've had watches like yes, we can, serious like "yes we can" and the biggest one is brot be rack around the clock." i came up with the idea around 2008 when i wore one obama watch to a party and wasn't planning to wear any more and the next day people called and asked where to get the watches. let me show you. this is the new inaugural watch. okay? >> cool. >> i brought you each a watch. this is the "yes we can" watch and i have something for all the kids. >> i need the "time to pay taxes" watch. >> okay we can't find the other watch but it's here some place. i need about $1 million in financing. that world work on this new watch. this is called a "flip" watch. two watches in one. people don't buy watch anymore just to tell the time. they buy watches to tell something about themselves. so this watch you could be -- in this case it'